I'm Gaylen J. Pruitt — a senior community manager and social strategist with 10+ years of experience in gaming and media.

My Portfolio

  • Colorful cartoon farm scene with two children on a tractor, assorted farm animals including pigs, chickens, a dog, a cat, and a cow, a white farmhouse, red barn, and vibrant flowers with a sky background.

    Feature Campaign

    (FarmVille 2)

    72 million overall impressions. Just two people. And no budget.

  • Dark promotional image for 'Vampire Wars' featuring a woman with vampire-like eyes and blood dripping from her mouth, with a background of zombies, skulls, and dark scenery, branded by Zynga.

    Growth Strategy

    (Vampire Wars)

    From 10,000 to 1 million followers — months ahead of schedule.

  • A group of animated characters from the game Tales Runner posing outdoors in a colorful, cartoonish forest setting with flowers and trees.

    Product Launch

    (Tales Runner)

    10,000 members and 150,000 pieces of content — before launch.

  • The logo of Viacom in black and blue.

    Community Portal

    (Viacom)

    One hub, five games, thousands of new subscribers.

About Me

I've grown channels from 10,000 to one million followers, run campaigns that generated 72 million impressions on a shoestring budget, and built player communities that were thriving before the games they supported even launched.

Education: I graduated from Portland State University's school of business in 2024 with a Bachelor of Science in Business Administration and a certification in Social Innovation.

Experience: I've worked in digital and online media since 2005, building and leading communities for companies including Zynga, Viacom, and Sony — across brands like FarmVille 2, Vampire Wars, NeoPets, and The Jersey Shore.

My focus has always been on the intersection of community, content, and data — understanding what players and audiences need, then building the strategies and teams to deliver it.

I read, study history, and write short fiction when I'm not doing that.

Over 10+ years in gaming and media, I've built communities from nothing, turned stagnant channels into thriving ones, and run campaigns that outlasted the budgets they were given.

Black and white photo of a smiling man with a bald head, wearing a patterned sweater over a striped collared shirt.

Connect with me on social media